Disruptive Pharma Marketing Strategy, Catalytic selling Tactics

Collaborative sales technique that improves your sales by multi-fold using Ethical Gifting

If marketing & sales do not have a disruptive marketing technique, you can not improve your sales in a saturated pharma market.

The prescription is simple: Success is a cycle. If your company want to be successful, you need to succeed. if you want to succeed, doctors need to be successful. For doctors  to succeed, patient care shall be successful. For patient care to succeed, the treatment shall depend on Evidence based medicine and IT.

So doctors fraternity is moving towards IT. If you provide a web based  international, sophisticated EMR, Clinic Management software, hospital management software,  it helps doctors to track all their patient records anytime, anyplace so that they will be successful at their practice. There are a host of benefits doctors get by IT software, some of which are mentioned here.

So GIFT medical professionals those tools which makes them successful, who  in turn show their loyalty to your brand for your success. Not only that, the software helps you in the following;

• helps you to track day to day medications prescribed by all the doctors and pharmacies all over India
• improves your sales by planning for the inventory
• helps you to track the sales figures of your reps on day to day basis with out even your rep producing the reports

The doctor/pharmacist need to have just an internet connection to improve their business and your sales

The above can be achieved by gifting a centralized web based Hospital/Clinic/EMR software  to the doctors, which

• helps the doctors to improve patient care and there by the practice
• helps the pharmacists to help their inventory planning
• helps your companies to identify which medicines are selling hot in a particular region that you can plan for the same
• helps your companies to track doctors loyalty and plan
• helps you to plan your marketing better and reduce your marketing expenditure by 5 fold

We provide online Clinic Management, Hospital Management Softwares at the cheapest cost of INR. *2000/- per month per specialty clinic and maintain all the support needs. The cost is so cheap that even if you rep need to market for 2 days, he would to spent this amount from his pockets. So you need to pay only for those months a doctor has taken rental of the software and need not bother about

• IT investments
• IT server maintenance
• Support costs
• Training costs
• Travel and other costs

We are looking for an opportunity to talk to and provide the demo of the software. Please mail us at cloudenvision@gmail.com or call us 

How I manage my clinic with Rs.1?

Our research informs there are many challenges to a clinic, which are detailed here.

Cloudenvision offers online outpatient management software dedicated only for your clinic for a minimum rental for only INR 2000/- per month*  which comes less than Rs. 1 per patient per day for the following features.

1. Registration

2. Billing

3. Pharmacy

4. Appointments

5. Consultation

6. Prescriptions

7. Medical History

8. Vitals

9. Insurance

This means

• you can manage the entire OP clinic at an rental price of Rs 0.83 per day per patient(avg of 80 patients/day), which is less than Rs. 1
• saves your time, cost in resolving unwanted software support issues
• view your patient data across multiple locations, anytime, anywhere
• saves infrastructure cost, operational cost.

Please mail me at cloudenvision@gmail.com for a free demo

Online Rental Clinic/Hospital Management software saves up to 85 % of your total cost of ownership

We did a cost benefit analysis for one of our Indian client who has clinics in 2 locations and has 22 users.Our study has proved that the rental software solution saves minimum 85 % of the money then buying  a software. Please refer annexure below;

The summary of benefits are

• Client saves approx INR. 15,50,000/- if you use rental software rather than an installable software. Refer the cost benefit analysis done at the bottom.
• No need to employ IT Employees in your firm as cloudenvision maintains the servers for the client.
• Integrated software with single point of maintenance, single server, single database, single IT team reduces lower cost of operation, maintenance and upgrade and a significant reduction in total cost of ownership. No need to deploy distributed servers or powerful PCs in every site; an Internet connection and a standard browser is all you need.
• Client  can view the consolidated data across all the  clinics at the click of a button anywhere in the world.
• Client  can view patient data/clinical/admin data from home, other locations, so that clients provide continuity of care to  patients anywhere in the world

If you like this article,and want an online demo of clinic management solution or hospital management solution, please mail us at cloudenvision@gmail.com.

Please visit our other solutions at http://www.linkedin.com/company/2722944

Annexure: Cost Benefit Analysis

a.       Cost of Installing a software in 2 of your clinics

A.      Investment Cost

      Assumption: One Server in each of your clinical locations, both require network

i.      Cost of 2 servers          = INR.85,000/- X 2            = INR.1,70,000/-

                        ii.      Network Cost for 2 servers = INR.25,000 X2         = INR 50,000/-

                        iii.     Install, configure, manage servers                              = INR 50,000/-

                                Total investment                                                       = 2,70,000/-

 .  

B.      Operating Cost per month

Assumption: IT technician salary per clinic @ INR.12,500/- per person/month 

Each server utilizes 625 watts, run for 24 hours, using 15 units per day

                              i.      Salary of technicians = INR.12,000/- X 2 months         = 25,000/-

                              ii.      Electricity Cost  = 15 KWH X 2 X 30 days X INR.5/unit  = 4,500/-  

Total operating cost  per annum (25,000 + 4,500) X 12 = 3,54,000/-

            

C.      Support Cost per year

       Assumption: Support cost is around INR 50,000 per year per clinic

                              i.      Support cost for 2 centers = 50,000 X 2 = INR. 100,000/-

D.      Cost of any Hospital information software for 22 user licenses

      Assumption: Min software cost in 2 locations for 22 users comes roughly around INR. 6,00,000/-

                              i.      Cost of software              = INR.6,00,000/- ( for Outpatient software)

E.       Implementation, Installation Cost of software for 22 users

      Assumption: Min software cost in 2 locations for 22 users comes roughly around INR. 5,00,000/-

                              i.      Cost of software              = INR 5,00,000/- ( for Outpatient software)

F.       Total Investment cost             = A+B+C+D

                              i.      Total                                 = 2,70,000 +3,54,000+100,000+6,00,000+5,00,000/-  

      = INR. 18,24,000/-

b.      Cost of renting a web based Cloud envision solution in both of your clinics         

G.     Rental per computer per month = INR. 1000                 

Total rental for 22 computers       = 22 X 1000 = INR. 22,000/-

H.      Implementation, Installation Cost of software for 22 users

      Assumption: First year software implementation cost for 22 users is INR. 50,000/-

I.        Annual Cost of rental software per                  = INR.22,000/- X 12 ( for OP software)

    = INR. 2,22,000/-

          c.       Cost savings of rental software over installation software
                       J.        Total Savings by investing the rental software   = F –(H+I)

                                                                                                     = INR. 15,52,000/-

                       K.        Percentage savings                                      = 15,52,000*100/18,24,000

                                                                                                     = 85.09 %  

What power collaboration tools bring to your company's profits?

Do you know the implementation of collaborative tools in your company provides following benefits?

·         77% gain faster access to information

·         60% reduce their communication costs

·         52% gain enhanced access to internal experts

·         44% cut their travel costs

·         41% experience increased employee satisfaction

·         Intensify and enhance business' existing relationships with customers /suppliers /partners.

·         Reduces  organizational and cultural resistance within the businesses and improves productivity among employees

Potential Savings

Your company can save minimum of INR.40000/*- per hour per meeting costs using collaboration tools (involving 30 employees, 6 consultants for 1 hour). So if your employees conduct say 1000 meetings an year, your company saves 4 crore directly

A practical case 

Royal Philips Electronics has implemented social collaboration tools and within two months had 7,000 employees actively participating, a number that rose 40,000. The company's teams began operating with increased efficiency, while being able to solve problems and address issues quickly.

HR, IT, Management, the change catalyst

As a HR/IT/Management member, you play a catalytic role in improving the business process by implementing social collaboration tool. Cloudenvision implements open source based business collaboration tools that improves your business profits by multifold without additional investment. Here are some of the features of a collaboration tools.

If you need an online demo, please mail us at cloudenvision@gmail.com or call us at 09789806090

Features

Online Office Applications

• Online full featured text editor’s assists your team in the following: view, conversion, print and pagination fidelity; unlimited line spacing; invisible formatting symbols; maximum number of fonts and styles.
•  Use real-time collaborative editing and commenting to work on a document simultaneously with your teammates.
• Ease and automate your calculations, have data organized and analyzed, using online collaborative Spreadsheet Editor.
• Create and share presentations/demo online

 Collaboration

• Gather feedback from your teammates using blogs, forums, polls and a built-in chat client and utilize the power of collective intelligence for improvement of business
• Receive instant notifications about the portal's news to the chat and via email.
• Customers, Partners, suppliers can view your projects, commenting tasks and discussions as Guest collaborators.
• Manage Team’s time better by sharing plans in calendar on work schedule of your colleagues.
• If your company works across multiple countries with multilanguage team, you can set the necessary language for every team member

Collaborate with customers, partners, suppliers & third party contracts

• Contacts, Opportunities, Tasks, Communication history, etc – all the essential features to create, analyze your customer interactions that build relationships.
• Customize CRM to your specific needs: add new contacts types, tasks categories and special user fields. Describe your own business process using customizable opportunity stages.
• Get the information on new leads automatically transferred to your client’s database.
• Organize mass mailing to customers and save your team members time

Project management

• Use milestones, tasks and sub tasks to determine priorities between your primary objectives and day-to-day activities.
• Set individual access permissions for different module elements and create private projects. You have full control of what everyone can see and what actions perform.
• Automated notification emails ensure that you never miss any update or forget about the next deadline. Automatically generated reports will help you track your project progress.
• Collaborate with your teammates via email: upload files, create or comment tasks, blog posts, discussions or events. 

What makes your hospital a best hospital?

How can we make your hospital the best in the world?

Every year US News provides the rankings of best hospital in US http://health.usnews.com/best-hospitals/rankings

The study is based on many parameters, but the summary on why a hospital is best is given below

A hospital is best because
.....it provides best patient care despite the shortage of doctors available. It does not provide marketing gimmicks, is not constrained by location such as in the city or in the village or in the hills

The best patient care is available because
.....best doctors are working in a hospital

Doctors are best because
.....they provide quality analytical, clinical expertise despite their shortage of time available for patient care

Doctors provide the quality analytical and clinical expertise because
.....doctors get entire patient clinical information at the point of care that helps them to take successful decisions due to evidence based medication

Patient clinical information is available at the point of care because
.....Hospitals implement best software/infrastructure

A software is best
.....When it is web based that allows your hospital staff/ doctors to check the patients conditions anywhere in the world, follow up, and provide continuity of care/medical advice
...... When it provides all patient information at the point of care for a quality practicing environment
...... Integrated with all the department
...... Developed based  International Expertise and implemented in Best International Hospitals
......Based on latest free technologies and are not old hospital information systems

CloudEnvision provides web based Hospital management software for all types of healthcare operations such as 

- Bigger Hospitals with inpatient and outpatient

 - Clinic Management 

- Multi specialty Outpatient Electronic Medical Record

- Lab Management software

If you want replace your old desktop driven software or looking for a new software, please write to us for a free demo at

cloudenvision@gmail.com or call us at 09789806090 with following details

• Name of Hospital, Address
• Name of Decision Maker
• Contact phone number of Decision Maker/Administrative officer
• Contact mail id of Decision Maker/Administrative officer
• Existing softwares/requirements to be met

What is my best tool next to steth that really improves my practice?

The undaunted challenges to a doctor is  running a clinic to provide better quality of service  and managing it's operations cost effectively. 

The medical profession landscape is changing day by day with ever increasing problems like reaching  potential patients, educate patients on their demanding questions, maintain patient loyalty, increase referral streams, manage the onslaught of corporate hospitals and manage the revenue cycles.

If you are in the race of 'Me too' medical practitioners, you will end up like a 'Me too' professional and itwill be difficult to manage these issues.What difference you bring in managing your practice will result in what profits you make without comprising quality of care. Hence you require right tools in your profession that are different than others.

An Electronic Medical Record is an effective tool per research which helps you to mitigate these problems.There are many benefits of using Electronic Medical Record software as follows;

• Can manage multiple clinics at multiple locations over the web
• Improve brand image and out do competition with patient portal, quality of care & patient relationship management
• Access patient vital historical information everywhere assessment, diagnosis and treatment decisions occur
• Reduce medical errors and avoid costly legal issues
• Patients Retention

              – Reminder on next visits, vaccines, medications
              – Appointment planning

• Save time and cost in searching for patient information
• Effective planning by scheduling appointments
• Improve profits by online referrals to hospitals, labs, pharmacy
• Manage and track revenue, billing, patients
• Improve revenue by collaborating with pharma companies, labs on medical research

To know more about easy to use electronic medical records, please write to us at cloudenvision@gmail.com

What are the top  challenges I face as a doctor for my clinic?

How do I ensure Quality of Care?
•How do I ensure patient satisfaction and convenience?
•How I can increase speed of data exchange across lab/pharmacy/receptionist/patient for faster and better treatment?
•Do I have correct/entire patient medication history when seeing my patient and provide continuity of care? How to ensure the patient informs all previous medication history correctly?
•How do I track medications/therapy administered is correct?
•How can I access to patient’s critical information in case of emergency?
•How do I reduce appointment/schedule related problems and no-shows?
•Do my patients and myself get reminders and alerts
–On timely administration of medicine/therapy
–When is the patient’s next revisit?
–When they need to visit lab next time?

How can I protect from legal issues?
•How do I protect myself from medical errors due to legibility and consumer cases?
•How can I maintain substantiating evidence in case of paper prescriptions ?

How can I manage my multiple clinics?
•How can I manage all my patient information available in my multiple clinics?
•How can I schedule/plan appointment of multiple doctors in my clinics?
•How can I ensure that my patients are tested in my recommended labs distributed across city?
•How can I ensure they buy the correct medicine prescribed by me in recommended medical stores in different places?
•How can I make best use of historical patient records scattered across my multiple clinics to make more returns?

How can I compete increasing revenue?
•How do I reduce patient attrition to my competition and manage effective relationship?
•How to identify profits are not leaking through referrals/lab orders/pharmacy requests?
•Do I have visibility over revenue generated with break up from patients, referrals etc?
•What are my staffing/operating costs which I can reduce?

To know how the above problems can be resolved, write to us at cloudenvision@gmail.com